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Executive · typically years 15+Fundamentals & EthicsMembers

Culture of Philanthropy: Leading Across the Organization

When program staff, finance, and the front desk understand their role in fundraising, the work gets easier. Building that culture is executive work.

Through the International NGOs lens

The consent standard this module recommends, voluntary, reviewable, revocable without penalty, carries extra weight here because the people whose stories fund your organization are often on the far side of a real language and power gap from the donor reading the appeal, which makes dignity in storytelling a deliberate practice rather than a default. A field officer who flags a moment worth telling and trusts development to handle translation and framing with care is this module's story flag in practice, except the correction, once a story ships internationally, is much harder to make, which is why only executive leadership can make dignified representation a real institutional expectation rather than a guideline staff quietly work around under deadline pressure.

Continuing education

1.00 points

Leadership and Management · Ethics, Accountability and Professionalism

Learning objectives

  • Describe what a culture of philanthropy looks like in practice across program, finance, and front-line staff.
  • Make the internal case for fundraising to colleagues who do not raise money.
  • Run cross-department partnership plays that bring other teams into donor work.
  • Measure culture change over time.

Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.

Lessons

  • Video lesson

    What a culture of philanthropy looks like

    VII Multiply · Leadership and Management

    20 min
  • Field guide· PDF

    The internal case for fundraising

    VII Multiply · Ethics, Accountability and Professionalism

    17 min
  • Template· DOCX

    Cross-department partnership plays

    VII Multiply · Leadership and Management

    16 min
  • Worksheet· XLSX

    Measuring culture change

    VII Multiply · Leadership and Management

    18 min

This is members-only material.

Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.

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