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The complete written editions of six modules, open end to end. Video editions are being produced for the founding launch. No email required, no time limit.

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6

written modules, open end to end

+ 2 free instruments

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Foundations · typically years 0–2Free preview

How Fundraising Works

The map you weren't given: where the money comes from, why people give, and what a development program is made of.

  • Written lessonWhere the money comes from18 min
  • Written lessonWhy people give (and why they stop)22 min
  • Field guideAnatomy of a development program15 min
  • TemplateYour first 90 days: a working plan25 min

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Foundations · typically years 0–2Free preview

Thank-Yous That Keep Donors

Retention is the cheapest money you raise. Build a gratitude system that runs even when you are slammed.

  • Written lessonThe retention math usually learned too late16 min
  • Field guideThe 48-hour thank-you system14 min
  • TemplateThank-you letter library10 min
  • TemplateFirst-time donor welcome sequence18 min

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Practitioner · typically years 2–7Free preview

Metrics That Matter: Your Development Dashboard

Five numbers that predict your year, one dashboard your board will read, and the discipline to ignore the rest.

  • Written lessonThe five numbers that predict your year19 min
  • TemplateDevelopment dashboard template20 min
  • Field guideReporting to the board without spin16 min
  • WorksheetForecasting for small shops22 min

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Leadership · typically years 7–15Free preview

Capital Campaign Readiness

Before the feasibility study, before the consultant: an honest readiness assessment and the two years of quiet work that make campaigns succeed.

  • Written lessonIs your organization campaign-ready?24 min
  • WorksheetCampaign readiness assessment30 min
  • Field guideThe quiet-phase playbook21 min
  • Field guideWorking with (and without) consultants17 min

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Executive · typically years 15+Free preview

Succession, Consulting & Your Next Chapter

Seasoned professionals owe the field a good handoff, and owe themselves a real plan. Succession, board service, consulting, and teaching.

  • Written lessonDesigning your succession19 min
  • TemplateThe transition playbook20 min
  • Field guideConsulting: the honest starter guide21 min
  • Written lessonGiving the craft back15 min

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Practitioner · typically years 2–7Free preview

Ethical AI in Fundraising: Keeping the Donor Free

AI is already in your shop, whether or not anyone decided. A working standard for using it that keeps the donor free, the fundraiser accountable, and the relationship human.

  • Written lessonWhat AI can free up and what it should not touch22 min
  • Field guideWhere AI belongs in each movement20 min
  • TemplateAI use policy for a development office (starter)18 min
  • WorksheetAI use audit: what is already running in your shop16 min

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The template letter

A field-tested template from the library, sent when the next one is ready. An appeal letter, then a board ask-script. No fixed schedule yet, and one click takes you off the list.