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Practitioner · typically years 2–7Planned GivingMembers

Planned Giving Conversations for Portfolio Managers

Folding legacy into a major gifts portfolio: the blended ask, the bequest conversation, and coordinating with the donor's advisers. For the fundraiser who manages relationships and has been leaving the largest gift in them unasked.

Through the Higher Ed lens

Running the portfolio legacy review against an alumni caseload usually surfaces the donor this module describes precisely: someone who has given steadily for fifteen or twenty years, whose current gift the portfolio manager has already secured, and who has never once been asked how they would like to be remembered. A blended ask works especially well tied to a named scholarship, a current gift for immediate students plus a bequest that keeps the fund growing after the pledge ends, since alumni already understand a scholarship outliving any single class's giving. Coordinating with a donor's financial adviser here is common and usually smooth, since alumni advisers are frequently other graduates themselves.

Continuing education

1.00 points

Securing the Gift · Relationship Building

Learning objectives

  • Explain why a major gifts portfolio contains the organization's most likely legacy donors, and how legacy fits the relationship's arc rather than interrupting it.
  • Design a blended invitation that combines a current gift with a deferred commitment, and coordinate with the donor's attorney, accountant, and financial adviser without giving advice.
  • Hold a bequest conversation that is an invitation, not a pitch, and honor whatever the donor decides.
  • Review a portfolio for legacy readiness and set the conversations for the year.

Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.

Lessons

  • Video lesson

    Folding legacy into the portfolio

    II See · Securing the Gift

    18 min
  • Field guide· PDF

    The blended ask and coordinating with advisers

    IV Invite · Securing the Gift

    20 min
  • Template· DOCX

    Bequest conversation guide and blended proposal outline

    IV Invite · Securing the Gift

    18 min
  • Worksheet· XLSX

    Portfolio legacy review

    III Discern · Relationship Building

    16 min

This is members-only material.

Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.

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