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Executive · typically years 15+Fundamentals & EthicsMembers

Culture of Philanthropy: Leading Across the Organization

When program staff, finance, and the front desk understand their role in fundraising, the work gets easier. Building that culture is executive work.

Through the Environment lens

Your front line is usually policy and field staff rather than a front desk, so a field ecologist or organizer who flags a restored acre or a legislative win is your version of the story flag, and development reporting back what that story raised is what keeps a policy team willing to keep sharing. Because many environmental organizations operate paired 501(c)(3) and 501(c)(4) entities, a story or donor conversation often has to route to the entity that can legally use it, a compliance layer other sectors can skip, and an executive director who keeps thanking donors visibly during a hard year, not only after a win, is modeling the stamina this work actually requires.

Continuing education

1.00 points

Leadership and Management · Ethics, Accountability and Professionalism

Learning objectives

  • Describe what a culture of philanthropy looks like in practice across program, finance, and front-line staff.
  • Make the internal case for fundraising to colleagues who do not raise money.
  • Run cross-department partnership plays that bring other teams into donor work.
  • Measure culture change over time.

Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.

Lessons

  • Video lesson

    What a culture of philanthropy looks like

    VII Multiply · Leadership and Management

    20 min
  • Field guide· PDF

    The internal case for fundraising

    VII Multiply · Ethics, Accountability and Professionalism

    17 min
  • Template· DOCX

    Cross-department partnership plays

    VII Multiply · Leadership and Management

    16 min
  • Worksheet· XLSX

    Measuring culture change

    VII Multiply · Leadership and Management

    18 min

This is members-only material.

Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.

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