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Practitioner · typically years 2–7Planned GivingMembers

Planned Giving Conversations for Portfolio Managers

Folding legacy into a major gifts portfolio: the blended ask, the bequest conversation, and coordinating with the donor's advisers. For the fundraiser who manages relationships and has been leaving the largest gift in them unasked.

Through the Human Services lens

Running the portfolio legacy review against a shelter or food bank's small managed list, often just the dozen or two households a director personally knows, usually surfaces exactly the pattern this module describes: years of loyal giving, real relationship, and a legacy conversation nobody has had because the current ask always felt more urgent. A blended ask here is less common than a straightforward bequest conversation, since few households at this budget scale are positioned for a large current gift plus a deferred one, but the caution against reaching for the bequest to avoid a harder current ask applies just as much to a small shop as a large one. Coordinating with advisers is rare at this scale, since most donors handle a modest bequest with a family attorney rather than a dedicated wealth adviser.

Continuing education

1.00 points

Securing the Gift · Relationship Building

Learning objectives

  • Explain why a major gifts portfolio contains the organization's most likely legacy donors, and how legacy fits the relationship's arc rather than interrupting it.
  • Design a blended invitation that combines a current gift with a deferred commitment, and coordinate with the donor's attorney, accountant, and financial adviser without giving advice.
  • Hold a bequest conversation that is an invitation, not a pitch, and honor whatever the donor decides.
  • Review a portfolio for legacy readiness and set the conversations for the year.

Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.

Lessons

  • Video lesson

    Folding legacy into the portfolio

    II See · Securing the Gift

    18 min
  • Field guide· PDF

    The blended ask and coordinating with advisers

    IV Invite · Securing the Gift

    20 min
  • Template· DOCX

    Bequest conversation guide and blended proposal outline

    IV Invite · Securing the Gift

    18 min
  • Worksheet· XLSX

    Portfolio legacy review

    III Discern · Relationship Building

    16 min

This is members-only material.

Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.

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