Planned Giving Conversations for Portfolio Managers
Folding legacy into a major gifts portfolio: the blended ask, the bequest conversation, and coordinating with the donor's advisers. For the fundraiser who manages relationships and has been leaving the largest gift in them unasked.
Through the Faith-Based lens
A portfolio manager in a diocese or large parish ministry usually finds, exactly as this module predicts, that a third of the households already in active cultivation have given every signal of legacy readiness and have simply never been asked; years of faithful pledging is the loyalty signal this module says predicts a bequest better than any capacity estimate. A blended ask fits naturally into a capital campaign for a building or ministry expansion, a current multi-year pledge alongside language about continuing support through an estate plan, framed as one gift with two parts. Coordinating with a family's attorney here sometimes means also respecting a spiritual adviser's role in the decision, and the module's rule, offer, never insert yourself, applies to both.
Continuing education
1.00 points
Securing the Gift · Relationship Building
Learning objectives
- Explain why a major gifts portfolio contains the organization's most likely legacy donors, and how legacy fits the relationship's arc rather than interrupting it.
- Design a blended invitation that combines a current gift with a deferred commitment, and coordinate with the donor's attorney, accountant, and financial adviser without giving advice.
- Hold a bequest conversation that is an invitation, not a pitch, and honor whatever the donor decides.
- Review a portfolio for legacy readiness and set the conversations for the year.
Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.
Lessons
- 18 min
Video lesson
Folding legacy into the portfolio
II See · Securing the Gift
- 20 min
Field guide· PDF
The blended ask and coordinating with advisers
IV Invite · Securing the Gift
- 18 min
Template· DOCX
Bequest conversation guide and blended proposal outline
IV Invite · Securing the Gift
- 16 min
Worksheet· XLSX
Portfolio legacy review
III Discern · Relationship Building
This is members-only material.
Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.
More in this stage
Major & Principal Gifts
Building a Major Gifts Portfolio
Move from reactive asks to a managed portfolio: qualification, moves management, and a caseload you can defend.
Donor Communications & Stewardship
The Case for Support That Writes Itself
One master case document that powers every appeal, proposal, and conversation, built from your mission's real evidence.
Annual Giving & Direct Response
Annual Giving Systems: Calendar & Segmentation
Graduate from one-off appeals to a segmented, scheduled program with lapsed-donor recovery built in.