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Practitioner · typically years 2–7Planned GivingMembers

Planned Giving Conversations for Portfolio Managers

Folding legacy into a major gifts portfolio: the blended ask, the bequest conversation, and coordinating with the donor's advisers. For the fundraiser who manages relationships and has been leaving the largest gift in them unasked.

Through the Faith-Based lens

A portfolio manager in a diocese or large parish ministry usually finds, exactly as this module predicts, that a third of the households already in active cultivation have given every signal of legacy readiness and have simply never been asked; years of faithful pledging is the loyalty signal this module says predicts a bequest better than any capacity estimate. A blended ask fits naturally into a capital campaign for a building or ministry expansion, a current multi-year pledge alongside language about continuing support through an estate plan, framed as one gift with two parts. Coordinating with a family's attorney here sometimes means also respecting a spiritual adviser's role in the decision, and the module's rule, offer, never insert yourself, applies to both.

Continuing education

1.00 points

Securing the Gift · Relationship Building

Learning objectives

  • Explain why a major gifts portfolio contains the organization's most likely legacy donors, and how legacy fits the relationship's arc rather than interrupting it.
  • Design a blended invitation that combines a current gift with a deferred commitment, and coordinate with the donor's attorney, accountant, and financial adviser without giving advice.
  • Hold a bequest conversation that is an invitation, not a pitch, and honor whatever the donor decides.
  • Review a portfolio for legacy readiness and set the conversations for the year.

Designed for CFRE continuing education. Not yet accepted; no CFRE points can be claimed.

Lessons

  • Video lesson

    Folding legacy into the portfolio

    II See · Securing the Gift

    18 min
  • Field guide· PDF

    The blended ask and coordinating with advisers

    IV Invite · Securing the Gift

    20 min
  • Template· DOCX

    Bequest conversation guide and blended proposal outline

    IV Invite · Securing the Gift

    18 min
  • Worksheet· XLSX

    Portfolio legacy review

    III Discern · Relationship Building

    16 min

This is members-only material.

Members get every lesson, template, and worksheet in all eight tracks, plus the support to put them to work in your shop.

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