Land-Trust Membership Renewal & Reactivation Kit
A renewal series and lapsed-member reactivation ladder for land-trust and 'friends of' programs, emphasizing retention economics and separating the deductible gift from quid-pro-quo membership benefits.
Draft: pending review
This starter document is signed off by Nonprofit counsel (land trusts + substantiation) + CFRE with land-trust experience before it ships. The guardrails below define that review.
What’s inside
- Multi-notice renewal series (early, on-time, grace, lapsed) with copy variants
- Membership-tier and benefit ladder with clear deductible-vs-benefit accounting
- Reactivation offers and win-back sequencing for 13-36 month lapsed members
- Renewal-rate, reactivation-rate, and member-LTV tracking
Legal & ethical guardrails
The sector-specific compliance points this document must honor.
- Quid-pro-quo disclosure: dues over $75 with benefits (magazine, guided hikes, merchandise) require stating the benefits' good-faith value
- 'Free' preserve access framed as a member benefit can reduce the deductible portion — value it consistently or use insubstantial-benefit thresholds
- Align with Land Trust Alliance ethics/accreditation norms on member communications
- Restricted-gift care: gifts to a named preserve create a purpose restriction renewals must not blur into unrestricted support
Held for professional review.
The native DOCX and full working text ship only after sign-off by Nonprofit counsel (land trusts + substantiation) + CFRE with land-trust experience on this exact version. The summary and review requirements remain visible in the meantime.
Not legal advice. Not legal, tax, or accounting advice. The Fundraising Co. provides educational fundraising materials and is not a law firm; nothing here creates an attorney–client relationship or substitutes for advice from professionals licensed in your jurisdiction. Laws and IRS rules vary by state and change over time. Review every document with qualified counsel before use.