LYBUNT / SYBUNT Reactivation Email & Call Series
A multi-touch reactivation series for LYBUNT and SYBUNT donors — the core of retention fundraising — leading with 'we noticed you stepped away' stewardship rather than a cold ask.
Draft: pending review
This starter document is signed off by a CFRE reviewer before it ships. The guardrails below define that review.
What’s inside
- Segment logic: LYBUNT vs. SYBUNT vs. deep-lapsed, split by constituency and prior level
- Sequenced touchpoints (email, phone, text, final mail) with timing
- Win-back talk tracks and reduced/right-sized ask strings for lapsed young alumni
- Suppression rules, opt-out honoring, and reactivation-rate tracking
Legal & ethical guardrails
The sector-specific compliance points this document must honor.
- Reactivation must honor prior opt-outs and do-not-contact flags; re-soliciting an opted-out donor risks state-law violations
- Guardrail against over-soliciting debt-burdened recent grads: cap frequency and moderate ask amounts
- Any 'your gift will be matched' or urgency claim must be truthful and substantiated
- Segmentation must not rely on FERPA-protected student records repurposed for solicitation
Held for professional review.
The native DOCX and full working text ship only after sign-off by a CFRE reviewer on this exact version. The summary and review requirements remain visible in the meantime.
Not legal advice. Not legal, tax, or accounting advice. The Fundraising Co. provides educational fundraising materials and is not a law firm; nothing here creates an attorney–client relationship or substitutes for advice from professionals licensed in your jurisdiction. Laws and IRS rules vary by state and change over time. Review every document with qualified counsel before use.