Subscriber Renewal Series (Performing Arts)
A ready-to-adapt renewal campaign for season subscribers, built around the thesis that a renewed subscriber is the strongest predictor of future contributed revenue, and cleanly separating the earned ask from the contributed ask.
Draft: pending review
This starter document is signed off by a CFRE reviewer before it ships. The guardrails below define that review.
What’s inside
- 6-touch renewal timeline (early-renewal → standard → seat-hold deadline → lapsed → win-back → survey)
- Email + direct-mail + phone script variants for each touch
- Add-a-donation module with correct earned-vs-contributed separation and receipting note
- Segmentation matrix (new, multi-year, single-ticket converts, lapsed)
Legal & ethical guardrails
The sector-specific compliance points this document must honor.
- Keep the earned subscription and any voluntary contribution on separate lines — only the contributed gift (net of benefits) is deductible
- Renewal messages must honor CAN-SPAM; phone touches must respect telemarketing/DNC and state solicitation rules
- Avoid implying a subscription purchase is a 'donation' — the earned-vs-contributed blur is an audit and trust risk
- If a benefit attaches to an add-on gift, disclose its FMV per quid-pro-quo rules
Held for professional review.
The native DOCX and full working text ship only after sign-off by a CFRE reviewer on this exact version. The summary and review requirements remain visible in the meantime.
Not legal advice. Not legal, tax, or accounting advice. The Fundraising Co. provides educational fundraising materials and is not a law firm; nothing here creates an attorney–client relationship or substitutes for advice from professionals licensed in your jurisdiction. Laws and IRS rules vary by state and change over time. Review every document with qualified counsel before use.